Now WooCommerce officially a part of the WordPress family. Automattic, the company behind WordPress.com acquired WooCommerce.
So when I saw that Automattic Buys WooCommerce, The Popular Plugin For Turning WordPress Into A Store, I was more than a little excited. As WooCommerce claims it is profitable, has seen 7.5 million downloads of its free to use commerce plugin and has more than 600,000 paying customers. WordPress represent almost quarter of CMS site, it is by far the market leader but doesn’t had in-house eCommerce solution. CMS like magento or shopify are challenging all others players in CMS market and catering large marker of eCommerce where the actual money is. Viewed in those terms Automattic can directly sell the acquired commerce solution into a dominant and readily addressable market.
E-commerce has become a driving force of the digital world. Digital shops, for example, are seeing expotential growth from e-commerce operations — and as such, requests for e-commerce marketing services have trippled.This buy marks the first time WordPress has taken any direct action towards e-commerce. Although, Automatic Co-Founder Matt Mullenweg says there are no immediate plans to integrate the plugin into WordPress.
The beauty of e-commerce is it creates a direct line from digital marketing and content efforts to a revenue stream, exactly like the blogs and websites created on WordPress.Assuming that WooCommerce growth is good for current users, the platform might also grow to support larger retailers. WooCommerce has a 24-percent market share, making it, perhaps, the most widely used ecommerce solution available. But the vast majority of WooCommerce-powered sites are small businesses. This acquisition will give WooCommerce the support it needs to compete against enterprise-level platforms.
Automattic recognizes the value of having an e-commerce plugin in the WordPress aresenal and they just grabbed the right one.Well played!