Smart Order Routing: Cut Shipping Costs & Boost Margins
Most ecommerce teams spend a lot of time talking about ads, conversion rates and product pages. Very few spend time talking about order routing. Which is strange, because by the time an order lands in your system, every decision that used to matter is already settled. The customer has paid. The listing worked. The ad worked. What happens next: which warehouse packs the box, which carrier picks it up, which route it travels is what decides whether that order was actually profitable. If you've ever wondered why two similar orders cost wildly different amounts to ship, why your shipping [...]









