Google’s Universal Commerce Protocol And OpenAI’s Agentic Commerce Protocol: The Future of AI-Led Shopping
Google has announced its Universal Commerce Protocol (UCP), a new specification designed to support agentic commerce across the entire shopping journey from product discovery and purchasing to post-purchase support. UCP is initially being rolled out across Google-owned platforms including Search AI Mode and the Gemini App, with availability beginning through select US retailers. This announcement reflects a broader shift in digital commerce. AI systems are no longer limited to assisting with product discovery. Instead, they are evolving into end-to-end shopping companions, enabling users to move from intent to purchase without breaking context. As agentic commerce gains momentum, a natural [...]









